In an era of technological advancements, industries continually adapt to stay ahead of the curve. Franchising, a model built on replicating successful business operations, is no exception. Franchising is a business model where a franchisor, the owner of a proven and successful business concept, grants the rights to operate a replica of their business – known as a franchise – to a franchisee.
The franchisee pays an initial fee and ongoing royalties in exchange for using the established brand, support systems, and proven operational methods. This symbiotic relationship allows the franchisee to benefit from the franchisor’s expertise and brand recognition while contributing to the expansion and growth of the overall franchise network.
Now that we have answered the question, how does franchising work? Here, we’ll explore the transformative impact of technology on both the operational efficiency of franchises and the overall customer experience:
Tech-Driven Operational Revolution:
- Automation and Streamlined